Varvatsi Caviar
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Varvatsi Caviar *
Inspired by Ioannis Varvakis' indomitable spirit and entrepreneurial brilliance, VARVATSI embarks on a delightful journey through the rich culinary landscape of Russia and beyond. Just as Varvakis fearlessly explored uncharted territories, we traverse the globe to procure the finest products and craft each one with exceptional care and passion.
Although the brand is strongly connected to the historical figure, it was also essential to reflect his adventurous personality and openness to a new era. With strong ties to the traditional caviar business, the Varvatsi brand stands out as forward-thinking.
Origins & Vision
Toannis Varvakis (1745–1825) was a Greek pirate, merchant, and philanthropist who played a crucial role in both the Russian and Greek history. Born on the island of Psara, he initially worked as a privateer against the Ottoman Empire. He later allied with Russia during the Russo-Turkish War (1768–1774) and was granted nobility by Empress Catherine the Great. Varvakis gained his wealth from the lucrative caviar trade in the Caspian Sea, becoming an influential businessman in Russia.
Project Team:
Galima Akhmetzyanova — Designer
Pavla Chuykina — Designer
Project Services:
Branding
Label & Packaging Graphic Design
Awards:
PENTAWARDS Shortlisted 2025