Ghost Ship Rum

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Ghost Ship Rum *

The ship was built in 1884, in New Zealand. Not long after this she left for North America but disappeared along the way. Someone claimed that the ship got stuck on a reef and sunk. However, there have been numerous accounts from eyewitnesses claiming to have seen her drifting. The last place The Ghost Ship was spotted was around Auckland, New Zealand. She appeared out of nowhere and then vanished into thin air. The Ghost Ship might be seen on a smartphone — follow this link and see if you can spot her before she disappears.

The Ghost Ship packaging design embodies the mystery and allure of the legendary Ghost Ship, enhancing consumer engagement through interactive elements.

The story begins…

Whisky is like a religion and there are people who follow it rigorously. They can wax philosophical about Scottish terroir and Kentucky's limestone water. They have strong opinions about single malts versus blends. They own every limited release from their favorite distillery, and they wouldn't dare settle for well whisky drinks.

to be continued…

Snobby Knobby likes to fancy himself a Whisky Snob. He does not like whisky — he loves whisky. He worships whiskey. He would bath in whiskey if he didn’t think that filling a bathtub with whisky would be a waste of good liquor. Yet, he believes in Blended Malts to unlock an exciting and vibrant dynamic shift in Contemporary Whisky attitude. Snobby Knobby Whisky aims to create a fun and special journey, enjoyed by as many people as possible in all its forms.

Project Team:

Galima Akhmetzyanova — Designer

Pavla Chuykina — Designer

Project Services:

Naming

Label & Packaging Graphic Design

Bottle & Closure Design

Bottle & Closure 3D Solid Model and Drawing

Awards:

PENTAWARDS Bronze 2013